Wednesday, July 12, 2006

US World Cup Coverage: Univision Gets High Ratings, Draws non-Hispanic Audience

This is kind of wild. I complained at how atrocious the English language coverage of the World Cup was on ABC/ESPN.
Turns out that turned-off viewers switched to Univision to watch the coverage.Tip of the hat to Hispanic Trending for pointing out this Financial Times article

Univision Communications, the largest Spanish-language media company in the US, on Monday revealed that nearly half the viewers of its World Cup telecasts were non-Hispanic.

Over the course of the 64-game tournament, Univision drew an estimated 50m viewers to its three US networks, 21m of whom were non-Hispanic, according to Nielsen figures.


Wow, astonishing numbers.

4 comments:

Melek said...

Boli-Nica,

I'm not surprised! This supports our staments regarding the difference in quality of coverage. As I had stated ... my son, who's knowledge of Spanish is very limited ... was glued to Univision because of the enthusiasm ... excitement ... and upbeat coverage.
:) Melek

A.M. Mora y Leon said...

I watched it all on Univision. They just do a better job. And I love that guy who gets all excited and yells 'goooooool' - it just wouldn't be soccer without it.

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