Link to Reuters Story
Now for the NFL ratings.
In exchange, Champ Car will get to sell advertising time. Leading Champ Car sponsor Ford Motor Co. will likely shoulder much of the costs, but not without collecting an added perk: discounted advertising time inside CBS' expensive NFL coverage.
RANK PROGRAM NAME NETWORK DAY RATING AUDIENCE
1 NFL MONDAY NIGHT FOOTBALL ABC Mon 13.0 14,268,000
2 CBS NFL NATIONAL CBS Sun 10.6 11,589,000
3 FOX NFL SUNDAY-SINGLE FOX Sun 9.5 10,459,000
4 CBS NFL REGIONAL CBS Sun 6.5 7,156,000