Friday, March 03, 2006

Music, Racing: El Tri To Headline Long Beach GP Friday

Great double bill for those checking out the Grand Prix of Long Beach. Tecate on Friday sponsors Mexican band El Tri, and on Saturday Bad Religion.

Official Press Release here.

Press Release

Release date: March 1, 2006

The classic Mexican rock Band “El Tri” headlines Tecate’s 2006 “Fiesta Friday” Concert, set for Friday, April 7 at the conclusion of racing activities at the 32nd Annual Toyota Grand Prix of Long Beach.

The concert, to be held on the main stage adjacent to the Long Beach Convention Center, is free to all race ticker holders.

Fronted by Alex Lora, El Tri has sold more than 100 million albums in Mexico, spearheading the “rock in Spanish” music movement and becoming one of the most respected rock bands in Mexico’s history.

“We are thrilled to bring El Tri to Southern California and to thousands of race fans at this year’s Grand Prix,” said Jorge Cornejo of Heineken USA. “As pioneers in Mexican rock music, El Tri has greatly impacted the Hispanic music industry and to have them on our stage is an incredible honor.”

Often referred to as the “Mexican Rolling Stones” because of their timeless rock sounds, El Tri and their music have been likened to the classic sounds of AC/DC, U2 and even Jimi Hendrix. The group has shared the concert stage with, among others, The Rolling Stones, Carlos Santana, The Ramones and Creedence Clearwater Revival.

“Racing is all about speed and adrenaline and nothing can imitate that sensation quite like rock-n-roll,” said Lora. “We’d like to personally invite all racing fans to join us for an evening of great music at this year’s Fiesta Friday.”

In addition to the concert, Tecate – the official beer of race weekend – will help celebrate the ultimate speed festival with two authentic cantinas inside the race circuit, where adults 21 years of age and older can enjoy Mexican food, Tecate and live mariachi music. There will also be two “Playas Tecate,” complete with sand volleyball courts, music, food and Tecate for adults 21 years of age and older.