CBS Deal Details Come Out

Seven races a year, on CBS for next couple of years. The creative part of the deal is that Ford gets an incentive to buy commercials during Champ Car broadcasts, by cheaper rates for NFL on CBS. Look at the ratings that NFL on CBS gets, clearly that is a huge incentive.

Link to Reuters Story

In exchange, Champ Car will get to sell advertising time. Leading Champ Car sponsor Ford Motor Co. will likely shoulder much of the costs, but not without collecting an added perk: discounted advertising time inside CBS' expensive NFL coverage.

Now for the NFL ratings.

RANK PROGRAM NAME NETWORK DAY RATING AUDIENCE
1 NFL MONDAY NIGHT FOOTBALL ABC Mon 13.0 14,268,000
2 CBS NFL NATIONAL CBS Sun 10.6 11,589,000
3 FOX NFL SUNDAY-SINGLE FOX Sun 9.5 10,459,000
4 CBS NFL REGIONAL CBS Sun 6.5 7,156,000